Brand Audit — Aria Studio
Your business has evolved. Your brand probably hasn't kept up.
A paid review of how your business presents — copy, tone, identity, and messaging — from someone who'll tell you exactly what's working against you and what to fix first.
Fixed price. Written findings. Audit cost deducted from any subsequent work.
The problem most businesses don't see
Clients sense incoherence before they can name it.
Most business owners don't notice when their brand starts to fragment. It happens gradually. The website was written three years ago, when the offer was different. The social media sounds like a different person. The service names made sense internally but confuse new clients. The copy on the contact page still mentions a service you stopped offering in 2022.
None of these things individually lose you business. Together, they create a sense of inconsistency that potential clients feel without being able to articulate. It shows up as hesitation: enquiries that go quiet, deals that take longer than they should, referrals that don't convert the way they used to.
The fix isn't a rebrand. It isn't a new logo or a colour palette refresh. It's identifying the specific gaps between what your business actually is and how it currently presents, and closing them in order of impact.
That's a different question from "is my marketing working?" It's: does this business look and sound like one coherent thing?
Brand Audit
"Does it present as one coherent thing?"
Copy, tone, identity, product naming, messaging consistency. For businesses where the presentation has drifted from the reality.
Marketing Audit
"Is it performing?"
Website conversion, SEO, Google presence, AI visibility, lead capture. For businesses where marketing isn't generating enough enquiries.
See the Marketing Audit →What the audit covers
Every place your business makes a first impression.
Before I look at anything, I want to understand what the business is trying to be, because the standard for brand consistency isn't an abstract ideal, it's the business's own positioning. I review every touchpoint where a potential client encounters you against that standard.
Voice & tone
Does everything sound like the same person wrote it? Website, emails, social, proposals — the voice should be consistent whether the client is reading a headline or a confirmation email.
Copy quality & hierarchy
Are headlines doing their job? Is the most important information leading? Are you writing for the client's question or your own story?
Visual identity
Colours, fonts, and imagery used consistently across every touchpoint — website, social, documents. Inconsistency here signals a business that's still figuring itself out.
Product & service naming
Are your services named for what the client gets — or for what you call them internally? Naming is often where the most confusion lives.
Messaging hierarchy
What's the first thing a new client learns about you? The second? Is the order right — does it build trust before it asks for anything?
Trust signals
Testimonials, credentials, proof points — are they specific, credible, and placed at the moment the client needs them?
What you get out
A written brand assessment — not a 40-page report, a useful document. What's working and should be left alone. What's creating friction and should be fixed. Specific rewrite recommendations for the highest-impact copy on your site. And a mini positioning statement for each major touchpoint, so you have a reference point going forward.
Sometimes the finding is "your brand is actually more coherent than you think — here are two specific things worth tightening." That's a useful outcome too.
What's included
One tier. One price. Clear findings.
Get in touch
Send a message through the contact form. Tell me a bit about your business and what you're hoping to find.
Tim confirms and invoices
I'll come back within one business day. Once the invoice is paid, I work through every touchpoint — website, social, email, documents.
Findings delivered
Written assessment, rewrite recommendations, and debrief call within 5 business days of payment.
Brand Audit
$650 NZD
A full review of your brand presentation across every touchpoint — copy, voice, identity, naming, and trust signals. Written assessment with specific rewrite recommendations and a 45-minute debrief call.
- ✓ Written brand assessment — what's working, what's creating friction
- ✓ Specific rewrite recommendations for highest-impact copy
- ✓ Mini positioning statement for each major touchpoint
- ✓ Visual identity consistency check
- ✓ 45-minute debrief call with Tim
- ✓ Follow-up email for any questions after you've read the report
- ✓ Delivered within 5 business days
Complete Assessment
$1,400 NZD
Saves $200 vs booking separately
Both audits delivered together — how your brand presents and how your marketing performs. The full picture of what's working and what to fix first, across presentation and conversion. Starts with a short scoping call.
- ✓ Short scoping call before work begins
- ✓ Everything in the Brand Audit
- ✓ Everything in the Marketing Audit + Action Plan
- ✓ Combined 90-minute debrief call covering both
- ✓ Delivered within 7 business days
Audit fee deducted from any subsequent copy or build work. That's not a discount tactic. It's how this tends to work. The audit finds the problem; the natural question is whether Tim can fix it.
Common questions
The Marketing Audit asks "are people finding you and taking action?" It covers SEO, Google presence, AI visibility, website conversion, and lead capture. The Brand Audit asks "does this business look and sound like one coherent thing?" It covers copy, tone, visual identity, naming, and messaging consistency. Both are useful. They're often needed together, which is why the Complete Assessment exists.
Most brand gaps are copy and clarity problems, not design problems. The rewrite recommendations are things you can implement yourself or have Tim implement — no designer required. Where visual inconsistencies exist, I'll note them clearly and tell you the priority level. Most clients find the copy work is more urgent than the visual work.
It depends on what's causing the sales problem. If leads are finding you but hesitating or not converting, brand presentation is likely a factor. If leads aren't finding you at all, that's a Marketing Audit question. If you're not sure which it is, the Complete Assessment answers both.
Yes — strongly recommended. A website rebuild without a brand audit produces a faster version of the same problems. The audit gives the rebuild a clear brief: what the voice is, what the hierarchy should be, what the offer is actually called. It makes the build faster and the result better.
That's useful context — share whatever documentation exists. The audit assesses what's currently live, not what was intended. Brand guidelines are only useful if they're being applied consistently, and that's exactly what this audit checks.
One honest thing
Sometimes a brand audit finds that the business presents more coherently than the owner thought — a few specific things to tighten, nothing structural to rebuild. That's a useful outcome. You stop second-guessing the copy, make the targeted fixes, and move on with confidence.
If you engage and feel the audit didn't deliver honest, useful findings, email me and tell me why. I'd rather refund and learn than keep a fee that wasn't earned.
Not ready to book?
Start with the free self-assessment
A 10-point brand consistency checklist you can work through yourself in 10 minutes. It covers the same areas as the paid audit — good for understanding where the gaps are before deciding whether a full review makes sense.
Your brand should reflect the business you've built.
If there's a gap between what the business actually is and how it currently presents, that gap is costing you trust. It's worth finding out exactly where it is.
$650 NZD. Written findings + debrief call. Delivered within 5 business days.