Services
Audits. AI tools. Apps. Websites. The Care Plan.
Here's exactly what each one means — and how to figure out what you actually need.
Marketing Audit
An honest read on what's working — and what isn't.
Most marketing audits are free. Free audits are designed to find problems — because finding problems starts a sales conversation. This one's paid, because a paid audit doesn't need to sell you anything. If your marketing is in reasonable shape, I'll tell you that.
The audit covers your website conversion, SEO and Google presence, AI search visibility, email and lead capture infrastructure, and social credibility. It's a digital marketing health check — not a brand strategy engagement or a media planning review. What it covers, I can fix.
Website & conversion
Does your site convert visitors into enquiries? Copy, structure, calls to action, and what happens when people arrive.
SEO & Google presence
How your business appears in search — on-page SEO, Google Business Profile, and local visibility.
AI visibility
How your business appears when someone asks ChatGPT, Perplexity, or Google's AI summaries for services in your category.
Lead capture & follow-up
Whether there's a mechanism to stay in contact with people who found you but weren't ready to buy today.
Marketing Health Check
$450 NZD
Focused two-hour review. Written findings summary. 30-minute debrief call. Delivered within 3 business days.
Marketing Audit + Action Plan
$950 NZD
Full review, competitive snapshot, AI visibility check, 90-day action plan. 60-minute debrief. Audit fee deducted from any subsequent work.
Brand Audit
For businesses that have grown past their brand.
Copy that made sense two years ago. A name that no longer fits. A website that looks like three different businesses. A brand audit identifies where your presentation is working against you and tells you specifically what to fix first.
The Brand Audit is different from the Marketing Audit. The Marketing Audit asks "is it performing?" The Brand Audit asks "does it present as one coherent thing?" Both matter. They often go together.
What's reviewed
- ✓ Voice and tone consistency across all copy
- ✓ Headline and messaging hierarchy
- ✓ Visual identity and presentation consistency
- ✓ Product and service naming clarity
- ✓ Specific rewrite recommendations for highest-impact copy
Investment
From $650 NZD
Written brand assessment, specific rewrite recommendations for highest-impact copy, and a mini positioning statement for each major touchpoint. Audit fee deducted from any subsequent copy or build work.
Natural next steps
The Brand Audit commonly leads to a copy rewrite, a website rebuild, or both. If it does, the audit fee comes off the next engagement. If it doesn't — if the finding is "most of this is fine" — that's still a useful outcome.
AI integrations
Tools that target the work you keep doing by hand.
For the right business, the right AI tools handle work that's currently eating your time — or leads slipping through after hours. We work out together what applies to your specific situation. If it won't genuinely move the needle, we don't build it.
Available standalone or built into a new website or app. No new site required.
Investment
Quoted per project
No published price — the right setup depends on your systems and what you're trying to solve. Discussed in the strategy call.
AI chat assistant
Trained on your business and embedded in your site. Answers customer questions, qualifies leads, and handles enquiries at any hour — without you being in the loop.
Business data insights
AI connected to your existing systems — job history, customer records, operational data — surfacing the patterns and answers that are currently buried.
Lead qualification
Every enquiry assessed and prioritised before it reaches you. The right leads get your attention; the rest get an honest, immediate response.
AI-assisted content
Service copy, product descriptions, and SEO content generated, refined, and kept current — without a copywriter on retainer.
Custom apps & platforms
Software your business actually runs on.
Some businesses need something that doesn't exist off the shelf. A booking and inventory system built for a specific type of rental operation. A directory with custom tiers and verification logic. A customer portal that fits the exact workflow your team uses.
The alternative is a generic SaaS product that almost fits — with the compromises that come with it. These builds are scoped individually after the strategy call, designed to the brief, and built to be owned and operated by you long term.
What's typically included
- ✓ Discovery and scoping — understanding the problem before writing a line of code
- ✓ Full-stack build — frontend, backend, database, admin interface
- ✓ Mobile-first, including PWA where relevant
- ✓ Third-party integrations as required
- ✓ Handoff and documentation so your team can operate it
Examples
- — Rental booking and inventory management systems
- — Service directories with tiered provider listings
- — Customer and provider portals
- — Fundraising and community engagement platforms
- — Internal tools and admin dashboards
Investment
Quoted per project
Scoped after the strategy call. No guesswork — you'll get a clear proposal before committing to anything.
AI built in where it fits
Custom apps can include embedded AI tools — chat assistants, data analysis, connected insights. Scoped as part of the same build.
Website builds
A site that works from day one.
A well-structured, fast-loading website built around your business goals — with a simple editing interface so you can manage your own content without needing me for every change.
Where it makes sense, AI tools are built in from the start — not bolted on later. What that looks like depends on your business; we work that out in the strategy call.
What's included
- ✓ Free strategy call — 30 minutes to understand your business goals
- ✓ Homepage preview — your brand and message live, sent within 48 hours of our call
- ✓ Full build — custom design, mobile-first, SEO foundations built in
- ✓ Content editing interface — update text and photos yourself
- ✓ Launch support — domain setup, go-live, initial performance checks
Timeline
Under 2 weeks
From strategy call to live site. Most clients are surprised how fast it moves.
Investment
From $3,500
For a professional 3–7 page site. Larger or more complex websites quoted after the strategy call.
Can't do the full amount upfront?
$2,000 upfront, then Care Plan from month one
Lower barrier to starting. The Care Plan runs concurrently — no separate commitment needed.
The Care Plan
Your site, actively looked after.
Once you're live, most clients move onto a monthly plan — and honestly, it's where the relationship becomes most valuable.
I monitor your site's performance, handle updates, tune any AI tools, and stay across your digital presence as your business evolves. When something needs changing, you message me — no queuing a new project, no starting from scratch with someone unfamiliar with your business.
You stop thinking about your website. I take care of it.
What's included every month
- ✓ Performance monitoring — speed, rankings, uptime
- ✓ Content updates — message me when you need a change
- ✓ AI tool monitoring and tuning
- ✓ Priority access — I know your business, no re-briefing
- ✓ Ongoing optimisation as your business evolves
Investment
$200/month
Hosting, uptime monitoring, content updates, priority access.
$300/month
Everything above, plus AI tool management, performance reporting, and ongoing SEO tuning.
No lock-in contracts
Stay because it's working, not because you're stuck. Cancel with a month's notice.
The build gets you live.
The Care Plan keeps you competitive. Most clients who try it don't leave.
Common questions
Full Q&A — 30+ questions answeredBoth. Some clients need a website. Others need a booking system, a customer portal, a directory, or a custom tool their team actually runs on. The process is the same — start with a strategy call, understand what you're trying to achieve, then build the right thing. Apps and custom builds are quoted after that conversation.
That's fine. The Build stands alone. You get a well-structured, fast site you can manage yourself. Simple.
Under two weeks for most websites. Custom apps and more complex builds take longer — I'll give you a realistic timeline after the strategy call, not a number pulled from thin air.
Mostly your time and your thinking. A 30-minute call. Some content — or a rough idea of what you want to say. I'll ask the right questions to pull the rest out.
Yes. No lock-in. Cancel with a month's notice. I'd rather earn your business every month than lock you in.
Yes. Everything is done online. If you're based overseas, the process is exactly the same — strategy call via video, homepage preview shared as a link, build and launch handled remotely.
More questions? The full Q&A covers pricing, process, AI tools, WordPress, and working together.
Not sure what you need?
Book a free 30-minute call. We'll look at where you are, talk through what would actually make a difference, and figure out the right starting point together.
No pitch. No commitment.
Book a free call →